The following is an opinion and observation not a learned academic study.
The Grocery business model has evolved over decades and, in its simplest form centres around building a store filling it with products and enticing us shoppers to go there and buy. The sophisticated and expensive supply chains have been crafted to support this model and are built around “bulk,” moving high levels of products in cases on pallets in big trucks as efficiently as possible. Squeezing every last penny out of the operation, (efficiency). The Grocery industry in the UK has become expert in doing this.
Enter the digital […]